We were honoured to host Professor Luiz Moutinho – Professor of Marketing at the University of Suffolk (UK) and Visiting Professor at several leading universities worldwide – as keynote speaker at ICONSUS2025.
His keynote “FUTURATES Future-Forward Sustain+HE” presented an innovative framework for envisioning and implementing future-forward strategies for sustainability in higher education. Drawing on his extensive research in future studies and strategic marketing, Prof. Moutinho explored:
- How FUTURATES integrates foresight, scenario planning and innovation to anticipate and shape the future of higher education institutions;
- The role of behavioural and technological drivers in accelerating sustainable transformations on campus and in curricula;
- How leaders can create “future-ready” institutions by embedding sustainability values into decision-making, teaching, research and community engagement;
- Practical tools to help universities move beyond incremental change and embrace bold, systemic shifts towards sustainability.
Moderated by Andriani Piki and Ana Loureiro, this keynote offered participants a forward-looking roadmap to Future-Forward Sustain+HE.
We thank Prof. Moutinho for inspiring the ICONSUS2025 community to think and act beyond the present and for sharing concrete strategies to prepare higher education for a sustainable future.
ICONSUS2025 was developed within the scope of the Time2Act@SD project (https://time2act.ipsantarem.pt/), co-funded by the EU under the Erasmus+ programme (Ref. 2022-1-PT01-KA220-HED-000087984).
#ICONSUS2025 #FUTURATES #FutureForward #HigherEducation #Sustainability
